Purple Rain

A Playful Sensory Meditation Through Cuisine

Mixologist
Craig Schoettler
Film
Kevin Cho & Nathalie Attallah

Purple Rain

Playful Sensory Meditation Through Cuisine

Executive Director of Beverage and Corporate Mixologist at MGM Resorts International, Craig Schoettler is playfully imaginative in his mixology. Schoettler’s technique of smoking this cocktail allows for the release of its aroma, from the first sip to the very last drop.

Aroma is equally as important in creating a cocktail as the flavour profile, the spirit you choose or the colour it comes out. It’s part of the experience of enjoying a cocktail. You can’t stop smelling it as you drink, you’re always bringing in aromas and interpreting them.

– Craig Schoettler, Executive Director of Beverage and Corporate Mixologist

This series presents a compilation of sensory experiences which explore food and beverage removed from the context of taste, in this way heightening the emphasis on our other (often secondary) senses. The color palate of each film, along with the music and dish, evoke a mood, in this case, playful.

Discover another sensory meditation: BOLD

This sensory meditation is part of our larger series Language of Aroma.

Zeen is a next generation WordPress theme. It’s powerful, beautifully designed and comes with everything you need to engage your visitors and increase conversions.