Language of Aroma

A TEALEAVES Documentary

Our sense of smell is hardwired to dictate comfort, fear, and mate selection, yet in a recent study by McCann Worldgroup, 53% of 16-22 year olds stated that they would rather give up their sense of smell than their smartphones. With technology, threatening to erode the emphasis we place on our senses, TEALEAVES drew in the knowledge of experts like sommeliers, chefs, aroma scientists and designers to explore the importance of aroma in our experience of the world, and the difficulty in describing it without a learned vocabulary.


What if we could recognize, understand and communicate aroma? How might we connect with ourselves and the world?

A recent study by McCann Worldgroup, 53% of 16-22 year olds stated that they would rather give up their sense of smell than their smartphones.

DISCOVER THE SEQUEL TO COLOR IN SIGHT: LANGUAGE OF AROMA TO FIND OUT MORE.

Designing for Inclusivity

Language of Aroma unites 19 leading experts and iconic brands around one powerful detail: Aroma. Join the conversation with a Master Sommelier, Bocuse d’Or team coach, Michelin-star Chef, winemaker, and academics from Brown, UC Irvine, and UBC. Blend in scent-branding expertsartists, Microsoft Design, TEALEAVES, and language creators from Game of ThronesPantone, and musicology.


Share their experience – to bring about an appreciation and understanding for the detail of Aroma and its impact on the human condition. What are the disparate ways in which Aroma can be expressed and understood? How can we communicate aroma in an inclusive way?

Special Thanks to Our Partners

Bocuse D’or Team USA: Robert Sulatycky

Brown University: Dr. Rachel Herz

Game of Thrones, Language Creator: David J. Peterson

Four Seasons Hong Kong: Chef Nicolas Lambert, Chef Andrea Accordi

Institute for Art and Olfaction: Saskia Wilson-Brown

Juni-Prev/SDH Consulting: Chef Shaun Hergatt

Mandarin Oriental: Will Costello

MGM Resorts International: Craig Schoettler

Microsoft Design: Margaret Price

Pantone Institute: Laurie Pressmann

Rosewood Beijing: Chef Florean Couteau

Rudd Oakville Estate: Frederick Ammons

Toronto Symphony Orchestra: Dr. Hannah Chan-Hartley

University of British Columbia: Dr. Joerg Bohlmann

University of California – Irvine: Dr. Eric Spangenberg

Wolfgang Georgsdorf

12.29: Dawn Goldworm

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