The Secret of Fast Food: Mouthfeel

Dr. Peter Klosse Deconstructs the Fast Food Burger

The Secret of Fast Food: Mouthfeel

Dr. Peter Klosse Deconstructs the Fast Food Burger

Inventor of the Taste Index Dr. Peter Klosse aims to definitively answer the question “Why do you like what you taste?” and that begins with expanding our understanding of what taste involves.

Sweet Salty Bitter and Umami cannot describe a banana, we need a better paradigm.

Dr. Peter Klosse

According to Klosse, that paradigm is Mouthfeel. Here, he analyzes one of the most irresistible foods on the planet through the lens of mouthfeel, to answer the question – why is the fast food burger so appealing?

 

 

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