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Color In Sight

Color In Sight

A TEALEAVES Documentary on the Details of Color in Design.

The average human attention span has fallen to eight seconds. With such a competitive landscape, brands must connect and convey their message almost instantaneously.

Some Brands Succeed While Others Fail. Why? Color.

In an increasingly digitally connected world, research from Microsoft Corp. has shown that the average human attention span has fallen from eleven to just eight seconds. That’s one second less than that of the goldfish, believed to retain a solid nine. With such a competitive landscape, only the best brands can convey their message and connect with people almost instantaneously.

By sharing the experiences of these experts, our goal is to bring about an appreciation for the detail of color selection and how it can have a large impact on the perception of products and services.

Discover TEALEAVES’ first documentary, relaunched Thursday, September 19, 2019 at Cooper Hewitt Smithsonian Design Museum. Discover the extended collection of insights from Color In Sight: here.


Special Thanks to our Partners

Brown University: Dr. Karen B. Schloss
Cornell Food and Brand Lab: Adam Brumberg
EnChroma: Dr. Donald McPherson
Executive Chef Shaun Hergatt – Two-Star Michelin
Herman Miller: Laura Guido-Clark
Kidrobot: Frank Kozik
Nike:Dave Schenone
OPI: Suzi Weiss-Fischmann
Pantone Color Institute: Laurie Pressman
University of British Columbia: Ann Stone

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